Wednesday, May 20, 2009

Shut up and do some driving

http://www.youtube.com/watch?v=4WAapKx2TvM

It’s a hot look and always has been, from Cha Cha in Grease to this very slick Rhianna clip. Writhing female bodies wrapped phallic like in the tight clothes representative of their era. Whether a Chev or Charger, the chicky babes seem to be the fuel for the car’s ignition – a walking and talking starter motor.

Have we moved forward at all when it comes to our relationship with cars? If Rhianna was to fix a loose hose or tighten a nut under the hood, could she or would she do it in sprayed on leather? Do we women need to be wearing heels to bring some femininity to an otherwise male domain, or by over indulging in the stereotypical female adornments of sexuality are we actually releasing ourselves from the bondage of those dreadful calendars supposedly hung behind every mechanics workshop toilet door?

At Galmatic we toyed with what we would and would not use as our uniform. For all many of our photo shoots we have been encouraged to wear the red heels with our navy mechanics shirts and perhaps open the shirts a little more. We chose to go with our 1940’s/1950’s image of the independent post war empowered female. Car savvy and still sexy.
Do you think women have moved far enough away from the toilet door calendar or do we still have a long way to go?

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